AI & Marketing
Jan 23, 2025
AI HOUSE 2025
AI isn’t here to replace marketers or churn out mediocre ads faster. It’s a wildcard—a partner in navigating the chaos of shifting human desires.
The tired "AI will replace X" narrative misses the point. AI’s true strength lies in its ability to adapt in real time, uncover hidden patterns, and amplify creativity. But there’s a catch: much like a Californian girlfriend on MDMA, AI can sometimes be too agreeable—eager to accommodate without the friction or confrontation that drives true innovation. This makes human oversight essential. Trust and guidance are key to ensuring AI doesn’t veer into creepy or ineffective territory.
Used the right way, AI becomes a co-conspirator in dynamic marketing, helping brands craft strategies that evolve, adapt, and resonate deeply with their audiences.
The real promise of AI in marketing lies not in what it replaces, but in what it makes possible—unlocking new opportunities, fostering collaboration, and elevating creativity to new heights.
Moderated by Raphaël Briner, Lead Strategist and Product Designer at Panoramai & WDO
Speakers
Olivier Kennedy, CEO at ENIGMA SA
Lara Gervaise, AI engineer Co-founder of Virtuosis AI
Jessica Apotheker, Chief Marketing Officer at BCG